Use Cases

Proof, market by market. How Qommerce turns local reality into measurable outcomes.

Ten end-to-end engagements across FMCG brands and media agencies — from defending share against a competitor attack to building a cross-DSP MMM. Each one is a complete demo script: scenario, workflow, value at every step, expected outcomes, and the talk track.

For FMCG brands

React faster. Spend smarter. Prove it.

01FMCG Brand
Defence & competitive response
React in days, not quarters. Regain lost share before it spreads.
CMO / Brand Manager

Defending market share against a competitor attack.

Detect share decline within a week, diagnose the cause in seconds, and ship a hyperlocal response campaign in days — not the 12–16 weeks a traditional brief would take.

Days, not months
Time from threat to response
8–15%
Incremental sales lift in targeted postcodes
Read the case
02FMCG Brand
Product launch
Build awareness and trial in the postcodes most likely to convert.
Brand Manager / CMO

Launching a new product into the right postcodes — not the entire country.

A €2M, 12-week launch for a premium organic SKU. Find the postcodes with the right combination of category growth, purchasing power, distribution and weak competition — and concentrate the budget there.

8–15 points
Awareness lift
2–5%
Trial rate in target postcodes
Read the case
03FMCG Brand
Measurement & ROI
Closed-loop sales proof. Budget defended, then grown.
CMO / CFO

Proving advertising ROI to the CFO — in finance language.

Replace impression decks with reports the CFO actually reads: incremental units sold, cost per unit, ROAS at the product level — validated by matching exposure to retailer transactions.

100% (default)
Campaigns with closed-loop measurement
2.5–5.0x
ROAS (product level)
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04FMCG Brand
Trade marketing
Cut waste. Reallocate to stores that actually generate incremental volume.
Trade Marketing Manager

Optimising trade promotion spend — store by store.

€12M of trade promotions across 30,000 stores, where 40–60% is wasted on stores already dominated or below the demand threshold. Score every store, match the right promo to each, and amplify with hyperlocal media.

25–40%
Trade spend waste reduction
+15–25%
Incremental volume from reallocation
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05FMCG Brand
Shopper marketing
Reactivate category-lapsed buyers via retail media — three problems, three campaigns.
Brand Manager / Shopper Marketing

Winning back lapsed shoppers — segmented by why they lapsed.

340,000 loyalty-identified shoppers haven't purchased in 90 days. Each represents €45 a year. Segment by lapse reason, run three parallel campaigns, and recover real revenue measured against retailer transactions.

12–20%
Switcher reconversion
6–12%
Category re-entry
Read the case
06FMCG Brand
Conquesting & switch
Convert the specific competitor buyers most likely to switch.
Brand Manager

Conquesting competitor shoppers — without outspending nationally.

You're #2 in the category, eight points behind. Target the postcodes where switching is most likely and the shoppers who actually buy the competitor — then prove conversion at the product level.

8–15%
Competitor buyer conversion
30–45%
Repeat rate among converts
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07FMCG Brand
Pricing & messaging
Stop share loss in low-PP regions without abandoning premium positioning where it still works.
CMO / Pricing Manager

Regional price-sensitivity response — adapting messaging by purchasing power.

A 5% price increase holds in Western Germany but bleeds 8% in lower-PP Eastern regions. Segment the impact by purchasing power, adapt creative via DCO, and rebalance bids hyperlocally.

50–75%
Decline reduction in sensitive postcodes
+3–6 points
Value perception recovery
Read the case
08FMCG Brand
Retailer co-funding
Joint investment with retailers, unified measurement, split billing.
Trade Marketing / Category Manager

Retail-media co-funded campaigns with a retailer — one platform, split reporting.

Plan, execute, measure and bill a co-funded onsite + offsite campaign in one place — with reports that show value to both the brand and the retailer.

10–20%
Incremental sales at retailer
+2–5%
Category growth for retailer
Read the case
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