Retail-media co-funded campaigns with a retailer — one platform, split reporting.
Joint investment with retailers, unified measurement, split billing.
The situation.
A major grocery retailer approaches your brand for a co-funded campaign. They offer their loyalty data and in-store media placements. You provide the offsite media budget. The challenge: how to plan, execute and measure a campaign that spans onsite (retailer's platform) and offsite (CTV, DOOH, display) with unified reporting that shows value to both brand and retailer.
How it runs end-to-end.
A step-by-step walkthrough of what happens inside the platform — and the value delivered at each step.
- 01
Joint strategy — Brand Brain
Brand Brain analyses the retailer's category data alongside Qommerce's market-wide intelligence. Insight: your brand's share at this retailer is 4 points below the national average; the retailer's loyalty programme has 12M category members of whom 2.1M are competitor buyers; the retailer's stores in urban postcodes with PP > 110 have the highest conversion potential.
- 02
Campaign design
Retailer-funded onsite: sponsored product placements on the retailer site/app, loyalty push notifications to category-active shoppers, in-store digital signage in target stores. Brand-funded offsite: CTV targeting retailer loyalty members who buy the competitor, DOOH near the retailer's stores in target postcodes, display retargeting for browsers who didn't purchase. Budget split: 40% retailer / 60% brand. One unified campaign ID for cross-channel measurement.
- 03
Closed-loop measurement — unified
A single report shows both parties the ROI: sales at this retailer +16% incremental; new-to-brand 19% of purchasers; brand ROAS 4.2x; retailer category growth +3%; retailer co-funding ROI justified by category growth.
- 04
Split billing and reporting
Qommerce generates separate invoices and reports for brand and retailer. Each party sees the KPIs relevant to them — retailer sees category growth and shopper engagement; brand sees market share gains and ROAS.
Value deliveredOne platform manages the entire co-funded relationship — planning, execution, measurement and billing.
Benchmark ranges.
Drawn from the platform's capabilities. Use as projections, not guarantees.
- Incremental sales at retailer
- 10–20%
- Category growth for retailer
- +2–5%
- ROAS for brand
- 3.5–5.0x
- New-to-brand at retailer
- 15–25%
Keep reading.
Defending market share against a competitor attack.
Detect share decline within a week, diagnose the cause in seconds, and ship a hyperlocal response campaign in days — not the 12–16 weeks a traditional brief would take.
Launching a new product into the right postcodes — not the entire country.
A €2M, 12-week launch for a premium organic SKU. Find the postcodes with the right combination of category growth, purchasing power, distribution and weak competition — and concentrate the budget there.
Proving advertising ROI to the CFO — in finance language.
Replace impression decks with reports the CFO actually reads: incremental units sold, cost per unit, ROAS at the product level — validated by matching exposure to retailer transactions.
Optimising trade promotion spend — store by store.
€12M of trade promotions across 30,000 stores, where 40–60% is wasted on stores already dominated or below the demand threshold. Score every store, match the right promo to each, and amplify with hyperlocal media.