How does Qommerce work?

From data to action — without the lag.

Qommerce identifies, combines, and optimises every signal that matters in FMCG retail. The result: deliver the most relevant creative with the right message at the right moment on the right touchpoint to the right person.

The closed loop.

Four stages, one continuous cycle.

Closedloop01Unify02Predict03Activate04Prove
01
Unify

Large-scale retail data unified and contextualised with geo-intelligence, competitive signals, shopper insights and your own sources for a holistic, hyperlocal understanding.

02
Predict

Continuously analyses, predicts, and recommends action: store audits, budget shifts, media and creative execution — surfacing growth opportunities others miss.

03
Activate

Continuously orchestrates and optimises hyperlocal, cross-channel marketing and field execution — targeting the right stores, shelves, SKUs and shoppers.

04
Prove

Sales uplift, category share change, and campaign attribution at the most granular level possible — closing the loop between insight and outcome.

Always-on intelligence

Real-time signal mesh.

Live signals — weather, traffic, oil price, commodities, social listening — fused with weekly sales, location and audience data from NielsenIQ and YouGov.

The result: immediate, prescriptive recommendations.

  • Weather
    Hyperlocal forecasts
  • Traffic
    Mobility & footfall
  • Commodities
    Energy & raw materials
  • Social listening
    Brand & category buzz
  • NielsenIQ sales
    Weekly retail sales
  • YouGov panel
    Audience & loyalty
Go beyond demographics

High-Value Personas = Qommerce HyperPersonas.

  • Six classes per category.
  • Built on lifestyle, media habits, and purchase behaviour — not assumptions.
  • Privacy-safe and clean-room friendly (hashed identifiers, IAB-mapped taxonomy).
  • Directly compatible with agency identity stacks and DSP lookalike seeds.
Read more about HyperPersonas
HyperPersonas — six classes per category: Champions, Loyalists, Potential, Promising/New, At-Risk, Hibernating
Context- & HyperPersona-informed creatives

Best Creative Contents = Qommerce HyperCreatives.

Modular creative components, briefed for Dynamic Creative Optimisation, generated in thousands of variations against local context: nearest retailer, live local price, in-stock SKUs, weather-aware imagery.

Read more about HyperCreatives
HyperCreatives — DCO-ready briefing schematic
Integrations

Sync data to 200+ tools.

Plug Qommerce into the stack you already run — CRMs, CDPs, ad platforms, retail-media networks, BI and warehouses. Native connectors, open APIs, clean-room friendly.

Integration partners — 200+ tools
One platform

Plan. Assign. Verify. One language across every touchpoint.

Five interconnected pillars, each reinforcing the others. Together they take you from raw data to live activation to proven sales lift — without ever leaving the platform.

  1. Data

    Data layer & marketplace.

    A curated collection of FMCG-relevant data products — browse, subscribe, consume. All contextualised by the Qommerce intelligence engine.

    Read more
  2. AI

    Brand Brain — the AI agent.

    Not a chatbot — an agent with tools that queries data, generates strategies, and takes action across the platform.

    Read more
  3. Activation

    Campaign engine.

    End-to-end retail-media activation across every digital channel — powered by retailer first-party data covering 60M+ shoppers.

    Read more
  4. Outcomes

    Measurement & outcomes.

    Proves campaign impact at every level — from ad delivery to brand perception to retail sales. The closed loop, end to end.

    Read more
  5. Enterprise

    Enterprise & agency infrastructure.

    Multi-client management, white-label branding, 60+ API endpoints, clean rooms, flexible billing. Built for enterprise scale.

    Read more
Let's talk

Ready to close the execution gap?