See what sells where, fast. Then make your marketing work harder.
FMCG brands invest heavily in data, yet insights remain fragmented, slow, and high-level only. National averages blur the reality — performance is won or lost store by store, SKU by SKU, shopper by shopper.
Reach uplift
A data-source agnostic retail marketing intelligence & activation platform that…
- 01 — Data UnificationMerging retail sales (postcode & SKU level), shopper loyalty transactions, socio-economic profiles, hyperlocal media usage, macroeconomics and brand health tracking from NIQ, YouGov and other sources into a single operating system.
- 02 — Predictive RecommendationsAnalysing, predicting and recommending actions — touchpoint mix and budget reallocation, creative execution briefings and store audits — uncovering performance shifts and growth opportunities.
- 03 — Campaign ActivationContinuously orchestrating and optimising hyperlocal, cross-channel marketing across DOOH, social, CTV, audio and on-site — targeted at the right stores, shelves, SKUs and shoppers.
- 04 — Performance ValidationValidating what exactly drives sales uplift, category share change and campaign attribution — by geography, SKU, touchpoint and more.
Merging Data From YouGov, NIQ & Other Data Sources:
- Retail sales by postcode & SKU
- Shopper loyalty transactions
- Socio-economic profiles
- Hyperlocal media usage & profiles
- Macroeconomic indicators
- Brand health tracking
Target the right everything.
From product to person. Every targeting decision in Qommerce is grounded in granular sales, shopper, and location data — never guessed.
Right product.
Select the right SKUs for the right retail location, based on the most granular sales & shopper data available.
Industry-grade data, natively integrated.
Qommerce's value lies in activation. Activation requires verified scale. NielsenIQ delivers the "how much"; YouGov delivers the "why" — together they make HyperPersonas possible.
Learn how the partnership works
Our retail media is now plugged straight into brands' media stacks — more valuable inventory, sold at higher CPMs.
Many touchpoints. One orchestration layer.
Qommerce orchestrates and optimises hyperlocal campaigns across every digital touchpoint — from the open web to the in-store screen. 8,812 DE postcodes, all major formats, one workflow.
Hyperlocal targeting across the major social platforms.
Digital out-of-home triggered by inventory, weather and intent.
Connected TV, addressable down to postcode-level audiences.
Display & native on retailer-owned and FMCG-relevant inventory.
Shelf, screen and checkout activation, synced with digital.
Streaming audio & podcasts, sequenced with visual touchpoints.