Conquesting competitor shoppers — without outspending nationally.
Convert the specific competitor buyers most likely to switch.
The situation.
Your brand is #2 in the category. The #1 competitor has 8 points more market share. Your product recently won a blind taste test, quality award or reformulation. You want to convert competitor buyers — not by outspending them nationally, but by targeting the specific shoppers who buy the competitor in the postcodes where switching is most likely.
How it runs end-to-end.
A step-by-step walkthrough of what happens inside the platform — and the value delivered at each step.
- 01
Competitor buyer identification — Shopper IQ
Loyalty data identifies shoppers who have purchased the competitor at least three times in the last six months, filtered by postcodes where your brand has distribution, where your price premium is below 10%, and where the shopper has bought the category before but not your brand. Audience size: 890,000 addressable competitor buyers.
- 02
Campaign activation
CTV + DOOH near stores + display retargeting. Creative: "Award-winning quality. Taste the difference." Region-adapted — high-PP postcodes lead with quality, medium-PP postcodes lead with value comparison.
- 03
Measurement
11% of exposed competitor buyers purchased your brand within six weeks. Of those, 41% purchased a second time (early loyalty signal). Category share +0.9 points in target postcodes during the campaign. ROAS 4.1x at the product level. Brand halo +4% on adjacent SKUs in exposed postcodes.
Benchmark ranges.
Drawn from the platform's capabilities. Use as projections, not guarantees.
- Competitor buyer conversion
- 8–15%
- Repeat rate among converts
- 30–45%
- Category share lift in target postcodes
- 0.5–1.5 pts
Keep reading.
Defending market share against a competitor attack.
Detect share decline within a week, diagnose the cause in seconds, and ship a hyperlocal response campaign in days — not the 12–16 weeks a traditional brief would take.
Launching a new product into the right postcodes — not the entire country.
A €2M, 12-week launch for a premium organic SKU. Find the postcodes with the right combination of category growth, purchasing power, distribution and weak competition — and concentrate the budget there.
Proving advertising ROI to the CFO — in finance language.
Replace impression decks with reports the CFO actually reads: incremental units sold, cost per unit, ROAS at the product level — validated by matching exposure to retailer transactions.
Optimising trade promotion spend — store by store.
€12M of trade promotions across 30,000 stores, where 40–60% is wasted on stores already dominated or below the demand threshold. Score every store, match the right promo to each, and amplify with hyperlocal media.