Winning an FMCG pitch — with retail intelligence nobody else has.
Walk in with proof the network agencies can't replicate.
The situation.
Your agency is pitching for a major FMCG manufacturer's €15M European media business. You're competing against two global network agencies. Everyone will present a media plan with reach, frequency and CPM projections. You need to present something they cannot replicate.
How it runs end-to-end.
A step-by-step walkthrough of what happens inside the platform — and the value delivered at each step.
- 01
Category intelligence — pre-pitch, 2 hours
Using Qommerce Pitch Support: weekly retail sales data shows where the brand is growing vs. declining at postcode level, contextualised with purchasing power and competitive activity; daily brand-health tracking surfaces a 12-point gap on "environmental responsibility" vs. the category leader; an opportunity map identifies 340 postcodes with 25%+ category growth where the brand is under-distributed and competitors are weak; loyalty data identifies 890K addressable competitor buyers.
- 02
AI-generated campaign strategy — Brand Brain, 15 minutes
Brand Brain generates a complete strategy: budget allocation by channel with projected ROAS at each level; HyperPersona targeting per tier; regional creative direction by purchasing-power band; measurement framework with closed-loop ROAS at three levels, new-to-brand and share growth; projected outcomes — incremental units, revenue and share impact.
- 03
The pitch presentation
Your agency walks in with a postcode-level opportunity map the client has never seen, brand-health benchmarks revealing a strategic gap their current agency missed, shopper audiences based on real purchase transactions, a complete strategy with projected ROAS, and a measurement framework that proves impact in retail sales — not impressions. The other agencies present reach and frequency. You present retail intelligence.
- 04
Post-pitch
The client says: "You showed us you understand our retail reality, not just our media plan." You win.
Benchmark ranges.
Drawn from the platform's capabilities. Use as projections, not guarantees.
- Pitch win rate with Qommerce intelligence
- Significantly higher
- Time to prepare pitch materials
- 2–4 hours (vs. 2–3 weeks)
- Differentiation factor
- Retail intelligence no competitor can access
Keep reading.
Defending market share against a competitor attack.
Detect share decline within a week, diagnose the cause in seconds, and ship a hyperlocal response campaign in days — not the 12–16 weeks a traditional brief would take.
Launching a new product into the right postcodes — not the entire country.
A €2M, 12-week launch for a premium organic SKU. Find the postcodes with the right combination of category growth, purchasing power, distribution and weak competition — and concentrate the budget there.
Proving advertising ROI to the CFO — in finance language.
Replace impression decks with reports the CFO actually reads: incremental units sold, cost per unit, ROAS at the product level — validated by matching exposure to retailer transactions.
Optimising trade promotion spend — store by store.
€12M of trade promotions across 30,000 stores, where 40–60% is wasted on stores already dominated or below the demand threshold. Score every store, match the right promo to each, and amplify with hyperlocal media.