Cross-DSP retail media intelligence — Qommerce as the intelligence layer.
MMM across every platform — TTD, DV360, Amazon DSP and Qommerce — in one view.
The situation.
Your agency runs campaigns across multiple platforms — TTD, DV360, Amazon DSP and Qommerce. The client asks: "Which platform is actually driving sales, and how should I allocate budget across them?" No single platform can answer this because each only sees its own spend.
How it runs end-to-end.
A step-by-step walkthrough of what happens inside the platform — and the value delivered at each step.
- 01
Spend import
Import campaign spend data from TTD, DV360 and Amazon DSP into Qommerce via API or manual upload. Qommerce now has the full picture of all media investment.
- 02
Marketing Mix Model
Qommerce's Bayesian MMM analyses every platform's spend alongside weekly retail sales data, accounting for seasonality, weather, competitive activity and pricing changes. Output: Qommerce €1.2M spend → €3.40 marginal ROI / 62% saturation → increase (headroom). TTD €800K → €2.10 / 78% → maintain (near saturation). DV360 €600K → €1.40 / 85% → decrease (diminishing returns). Amazon €400K → €2.80 / 55% → increase (underinvested).
- 03
Reallocation recommendation
Shift €200K from DV360 to Qommerce and €100K to Amazon. Projected improvement: +18% incremental sales at the same total budget.
Value deliveredQommerce becomes the intelligence layer for ALL media — not just its own campaigns. The agency optimises the entire portfolio from one place.
Benchmark ranges.
Drawn from the platform's capabilities. Use as projections, not guarantees.
- Cross-DSP visibility
- 100% of spend modelled together
- Projected reallocation upside
- +15–25%
- Time to a portfolio MMM view
- Days, not quarters
Keep reading.
Defending market share against a competitor attack.
Detect share decline within a week, diagnose the cause in seconds, and ship a hyperlocal response campaign in days — not the 12–16 weeks a traditional brief would take.
Launching a new product into the right postcodes — not the entire country.
A €2M, 12-week launch for a premium organic SKU. Find the postcodes with the right combination of category growth, purchasing power, distribution and weak competition — and concentrate the budget there.
Proving advertising ROI to the CFO — in finance language.
Replace impression decks with reports the CFO actually reads: incremental units sold, cost per unit, ROAS at the product level — validated by matching exposure to retailer transactions.
Optimising trade promotion spend — store by store.
€12M of trade promotions across 30,000 stores, where 40–60% is wasted on stores already dominated or below the demand threshold. Score every store, match the right promo to each, and amplify with hyperlocal media.