Hyper Hyper!
Hyperlocal Media Activation for FMCG
Dominate your category, one postcode at a time.
Dominiere deine Warengruppe, ein Postcode nach dem anderen.
On November 13th, 2025, at the Retail Reshaped, YouGov Shopper and Qommerce will announce their collaboration and launch their mutual product "Hyperlocal Media Activation for FMCG – powered by YouGov Shopper".
Am 13. November 2025, im Rahmen der Retail Reshaped, kündigen YouGov Shopper und Qommerce ihre Zusammenarbeit und den Launch ihres gemeinsamen Produktes "Hyperlokale Medien Aktivierung für FMCG – powered by YouGov Shopper" an.
About the Masterclass
YouGov's HyperPersonas activate the right shopper with the right message on the right channel - in strategic market geo-areas.
Clean-room ready HyperPersonas plug right into existing identity stacks, such as audience-syncs and DCO-ready creative briefings - so the right asset lands in the right media.
What You'll Discover
- How hyperlocal media activation transforms FMCG marketing at postcode level
- The power of YouGov's HyperPersonas in targeting the right shoppers
- Clean-room ready solutions for seamless integration with existing identity stacks
- Real-world applications of DCO-ready creative briefings
- Strategic market geo-area activation techniques
Who Should Attend
FMCG Brand Leaders
Looking to dominate their category at hyperlocal level
Marketing Directors
Seeking precision targeting and measurable ROI
Media Planners
Wanting to optimize media activation strategies
Retail Strategists
Interested in geo-based shopper activation
Event Partners
YouGov Shopper
Leading consumer insights platform
Qommerce.ai
Hyperlocal intelligence platform
Get Your Ticket
Join us at the Retail Reshaped conference in Hamburg for this exclusive masterclass.
Visit Retail Reshaped for conference tickets and full agenda
Masterclass Highlights
- Product launch announcement
- Live demonstration
- Expert insights from YouGov & Qommerce
- Networking opportunities
- Access to full Retail Reshaped event