Qommerce.ai Partners with Leading European Retailer to Transform Hyperlocal Marketing

AMSTERDAM, Netherlands – February 12, 2025 – Qommerce.ai, the hyperlocal FMCG intelligence leader, today announced a strategic partnership with one of Europe's largest retail chains, spanning over 1,200 stores across eight countries. The multi-year collaboration will transform how FMCG brands activate hyperlocal marketing strategies within the retailer's ecosystem.

This groundbreaking partnership represents the first large-scale deployment of AI-powered hyperlocal intelligence directly integrated into a major retailer's marketing infrastructure. The collaboration will enable real-time optimization of promotions, assortment decisions, and competitive positioning at individual store level across diverse market conditions.

"This partnership marks a pivotal moment in retail evolution," said Sarah Chen, CEO of Qommerce.ai. "By embedding our hyperlocal AI directly into the retailer's operations, we're creating an unprecedented level of precision in how brands connect with consumers. Instead of broad regional campaigns, brands can now execute thousands of micro-campaigns optimized for each store's unique shopper profile and competitive landscape."

Revolutionizing Store-Level Intelligence

The partnership integrates Qommerce.ai's NanoArea technology with the retailer's extensive data ecosystem, creating the industry's most granular view of consumer behavior and market dynamics. This integration enables:

• • Real-time assortment optimization based on hyperlocal demand patterns
• • Dynamic pricing strategies adapted to local competitive conditions
• • Precision promotional targeting with store-specific offer optimization
• • Competitive intelligence monitoring rival activities at shelf level
• • White space discovery identifying underserved micro-markets

"The retail landscape is becoming increasingly complex, with consumer preferences varying dramatically between locations just kilometers apart," said Marcus Larsson, Chief Digital Officer at the partner retailer. "Qommerce.ai's hyperlocal intelligence allows us to serve each community with the precision they deserve, while giving our brand partners the tools they need to succeed in this new environment."

Measurable Impact Across Categories

Early pilot results from the partnership have demonstrated significant performance improvements across key metrics:

• • 35% increase in promotional effectiveness through hyperlocal targeting
• • 28% improvement in inventory turnover via demand prediction accuracy
• • 42% reduction in out-of-stock incidents for participating brands
• • 25% boost in cross-category sales through intelligent adjacency optimization
• • 18% uplift in average basket size through personalized assortment curation

The success of the pilot program across food, beverages, and personal care categories has accelerated the full-scale rollout, with complete implementation expected by Q3 2025.

"The granularity of insights we're getting from this partnership is transformative," said Jennifer Walsh, Category Manager at a global FMCG brand. "We can now see exactly how our products perform in different store formats, adjust our strategies in real-time, and compete more effectively against both national brands and private labels. The ROI improvement has been immediate and substantial."

Setting New Industry Standards

The partnership establishes new benchmarks for retailer-technology collaboration, demonstrating how AI-powered hyperlocal intelligence can benefit all stakeholders in the FMCG ecosystem. The model is already generating interest from other major retailers seeking similar competitive advantages.

"This collaboration shows the future of retail technology partnerships," said Dr. Alexandra Mitchell, Retail Industry Analyst at GlobalData. "By integrating advanced AI directly into retail operations, Qommerce.ai and their partner are creating a new paradigm where data translates immediately into action. This level of operational intelligence will become table stakes for competitive retail success."

The partnership also includes a joint innovation lab focused on developing next-generation retail intelligence capabilities, including predictive demand modeling, autonomous promotion optimization, and AI-driven shelf space allocation.

Expanding the Hyperlocal Ecosystem

Building on this partnership's success, Qommerce.ai plans to establish similar collaborations with major retailers across North America and Asia-Pacific. The company's platform architecture is designed to scale across diverse retail formats, from hypermarkets and supermarkets to convenience stores and specialty retailers.

"This partnership validates our vision of embedded hyperlocal intelligence," added Chen. "We're not just providing insights—we're becoming part of the retail infrastructure itself. As we expand this model globally, we're creating a new category of retail technology that makes hyperlocal optimization accessible to brands of all sizes."

About the Partnership

The strategic partnership integrates Qommerce.ai's hyperlocal intelligence platform with the retailer's existing technology stack, creating seamless data flows and automated optimization capabilities. The collaboration includes dedicated support teams, custom analytics dashboards, and real-time performance monitoring across all participating stores.

FMCG brands interested in leveraging this hyperlocal intelligence capability can access the platform through existing retail media channels or directly through Qommerce.ai's partner portal.