Qommerce and NIQ: Turning the World's Deepest Retail Data Into Hyperlocal Action

Qommerce joined NIQ Partner Network to build a strategic partnership that connects NIQ's unparalleled retail measurement and consumer intelligence with Qommerce's hyperlocal media activation platform. For the first time, brands and retailers can move from insight to in-store impact within a single connected workflow — at the store, the postcode, and the shelf.

See Everything. Act Everywhere.

NIQ's mission is to show the world what people want. Qommerce's mission is to help brands act on that knowledge at the most granular level possible. Together, these missions form a complete loop: NIQ reveals the opportunity. Qommerce activates it.

For too long, the consumer intelligence industry has excelled at measurement but stopped short of execution. Brands receive world-class data on what shoppers are buying, where categories are growing, and how competitors are performing — but translating those insights into targeted, store-level action has remained manual, slow, and imprecise. This partnership changes that. NIQ's Full View™ of consumer behaviour now flows directly into Qommerce's AI-powered activation engine, enabling brands to move from national insight to hyperlocal execution without the traditional lag, fragmentation, or guesswork.

From Insight to Impact — Without the Gap

For brand teams, this partnership delivers three things that have never existed together in a single workflow:

First, enriched intelligence at scale. NIQ's retail measurements, shopper panel data, and category analytics — covering 97% of global GDP across 95+ markets — are now natively integrated into Qommerce's platform. Every store score, every SKU recommendation, and every competitive alert is built on the most comprehensive consumer data available. Brands no longer need to manually export, clean, and re-import data between systems. The intelligence is already there.

Second, hyperlocal precision from national data. NIQ data has always been powerful at the macro level. Qommerce adds the hyperlocal layer — enriching NIQ's measurement with geo-spatial intelligence, store-level demographics, local competitive dynamics, and real-time contextual signals. The result is not just knowing that a category is growing, but knowing exactly which 200 stores represent the best opportunity to capture that growth, and what activation to deploy in each.

Third, closed-loop measurement. Campaigns activated through Qommerce are measured back against NIQ's retail data, creating true closed-loop attribution. Brands can see not just whether a campaign ran, but whether it moved product off the shelf in the targeted stores. Media spend is finally connected to sales outcomes at the granular level that both CMOs and CFOs demand.

The Industry Is Moving From Measurement to Activation

The consumer intelligence industry is at an inflection point. Brands no longer accept quarterly reports as the end deliverable. They want intelligence that feeds directly into action — campaigns that launch, field teams that prioritise, budgets that shift — in near real time.

NIQ has built the definitive measurement infrastructure for the global consumer goods industry. Qommerce has built the activation layer that turns measurement into commercial outcomes at the hyperlocal level. This partnership brings both sides of that equation together, giving brands a path from "what happened" to "what to do about it" that has never been available before.

With 23,000 retailers and manufacturers already trusting NIQ's data, and Qommerce's AI platform operating across FMCG, non-food, entertainment, travel, and health categories, this partnership is positioned to reshape how the industry thinks about the relationship between insight and action.